100% Design Tokyo-東京デザイナーズウィーク2008/デザインチャンネル

100% Design was established in London in 1995, growing from a small marquee in the Kings Road to become the world's most influential contemporary interior event, attracting the attention of the press, encouraging product innovation, hot-housing new design stars, and educating the taste of consumers.　Bringing contemporary design into the mainstream.

100% Design is an exhibition with a difference. It is dedicated to the latest and most innovative contemporary interior products, and is renowned for changing the face of the UK design industry. The event will provide a designed commercial environment where exhibitors have an unparalleled opportunity to meet and do business with a professional audience of architects, buyers and other commercial specifiers.

100% Design Tokyo will be the fourth year in 2008. In every November, Design Tent Space appear for only limited time at Jingu Gaien, consisting of exhibition which is full of international flavor specialized in design, and receiving world attention.

100% Design Tokyo is organized in many categories starting from Interior Product with focussing on wilder industrial area. “100% Material” and “100% Detail” will be new category this year, and meet various needs in architectural and constructional fields.

In this way, 100% Design offers encounters and chances of business to professionals through Design and gathering attention as a new type of contemporary interior product tradeshow.

>>100% Design Tokyo Official Site

Luke Hayes photography

2008年会場の様子

MICHAEL YOUNG takes on the show design for 100% Design Tokyo again this year.

With GOLD as the theme color in 2008, Michael adds more precious quality to the theme of TOKYO DESIGNERS WEEK: LOVE.

The main aim for Michael’s show design this year is to show the new direction and power of design by collaboration with different genre, for example, “Art × Design” and “Performance × Design” with support of Graphic Artist: KATRIN OLINA and Designer/Performer: MAX LAMB.

With application of light turquoise carpet, quite peculiar for tradeshow, Michael Young continues to explore to find creative atmosphere for 100% Design Tokyo.

Michael Young

Born in England, he has been amongst the most successful and influential designers of his generation. In 1992, his woven steel works were immediately acquired by public institutions such as Centre Pompidou and the Louvre Museum.

After building his studio in London, he focused on a series of projects for Cappellini, Magis, Sawaya and Moroni, and was selected as the most inspiring British Designer by Conran in 1997.

In succeeding years, he built a studio in Hong Kong, where he worked on design projects in various genres such as Giant, Schweppes barware and LACOSTE.

Performance Design

Max Lamb

London based designer preoccupied with experimenting with processes and materials, and alternative ways in which these can be manipulated. After graduated from Northumbria University, worked in Ou BaholyoshinStudio and became accustomed to all aspects of design business. In 2006, he completed Masters Degree in Design Products at Royal College of Art.